Designers you probably don't know about but should #1: YUSAKU KAMEKURA

It's about damn time. Today I finally got a copy of "The Graphic Design of Yusaku Kamekura". I've been a Kamekura fan for years but could never find this book for under $150. Now it's mine and you can't have it. But I did photocopy one once, that is up for grabs.
Anyway, Kamekura was one of Japan's most prolific designers. Some called him the Paul Rand of Japan. Everybody knows his icon Tokyo olympic posters, but that's nothing. In my opinion, that was some of his weakest work, akin to Saul Bass near the end of his carrier. Check out the stuff he did for Nikon, including design ques that they still use to this day in their packaging.
So pull out your old copies of Graphis and Idea, grab the tribute issue of Creation and spend a few years tracking done his anthology. It's worth it. More pics to come.
Other books to check:
Trademarks and Symbols of the World (2nd edition is better)
Trademarks Designs of the World (NOT THE DOVER ONE!!!!)
Paul Rand by Yusaku Kamkekura
Creation Magazine




